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Greta Lovina

As a child, Greta had a passion for designing paper dolls. This led to working in the fashion district in downtown Los Angeles at age 17. Several clothing manufactures scouted her talent, including Guess. She started out writing spec sheets and became fully involved in the fashion industry on the production end within months.

Greta's unique understanding of fabric and textile construction has allowed her to deconstruct, reconstruct and design from fabric without using traditional patterns. Greta's artistic brilliance comes from her courage of cutting straight into materials as she "feels" what will work for the amazing outcome of her one-of-a-kind creations.

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